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1.那些因素影響您采購(gòu)(請(qǐng)?jiān)谶x項(xiàng)前打√) |
A.企業(yè)形象 |
B.產(chǎn)品質(zhì)量 |
C.產(chǎn)品價(jià)格 |
D.服務(wù)質(zhì)量 |
E.企業(yè)信用 |
F.品牌知名度 | |
2.除了價(jià)格,還有那些因素是您采購(gòu)時(shí)參考的重點(diǎn): |
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說明:從第3題開始針對(duì)每到問題在下側(cè)附錄中選擇五個(gè)品牌,并對(duì)每個(gè)品牌進(jìn)行評(píng)分。評(píng)分標(biāo)準(zhǔn),滿分為10分,最低為0分,增減最小幅度為1分。 |
例:供應(yīng)商的品牌知名度 |
___1___(7)___7___(8)___15___(8)___37___(4)___58___(6) |
橫線上為下側(cè)附錄中的企業(yè)編號(hào),括號(hào)內(nèi)為所評(píng)的分?jǐn)?shù) |
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3.產(chǎn)品采購(gòu)前的質(zhì)量期望值 |
______( )______( )______( )______( )______( ) |
4.產(chǎn)品采購(gòu)前的服務(wù)期望值 |
______( )______( )______( )______( )______( ) |
5.供應(yīng)商的品牌知名度 |
______( )______( )______( )______( )______( ) |
6.供應(yīng)商信用度 |
______( )______( )______( )______( )______( ) |
7.產(chǎn)品性價(jià)比(產(chǎn)品價(jià)格與質(zhì)量的對(duì)比) |
______( )______( )______( )______( )______( ) |
8.總體滿意度 |
______( )______( )______( )______( )______( ) |
9.配合采購(gòu)人員工作的情況 |
______( )______( )______( )______( )______( ) |
10.接受政府采購(gòu)監(jiān)管部門監(jiān)督情況 |
______( )______( )______( )______( )______( ) |
11.售前產(chǎn)品介紹 |
______( )______( )______( )______( )______( ) |
12.供貨時(shí)間 |
______( )______( )______( )______( )______( ) |
13.產(chǎn)品的節(jié)能環(huán)保 |
______( )______( )______( )______( )______( ) |
14.產(chǎn)品的配置、功能 |
______( )______( )______( )______( )______( ) |
15.產(chǎn)品的外觀設(shè)計(jì) |
______( )______( )______( )______( )______( ) |
16.產(chǎn)品的舒適性 |
______( )______( )______( )______( )______( ) |
17.產(chǎn)品的穩(wěn)定性 |
______( )______( )______( )______( )______( ) |
18.產(chǎn)品的安全性 |
______( )______( )______( )______( )______( ) |
19.產(chǎn)品的人性化設(shè)計(jì) |
______( )______( )______( )______( )______( ) |
20.產(chǎn)品的配備件供應(yīng) |
______( )______( )______( )______( )______( ) |
21.總體供貨質(zhì)量 |
______( )______( )______( )______( )______( ) |
22.服務(wù)效率 |
______( )______( )______( )______( )______( ) |
23.售后技術(shù)支持及維修 |
______( )______( )______( )______( )______( ) |
24.服務(wù)能力和水平 |
______( )______( )______( )______( )______( ) |
25.投訴及糾紛處理 |
______( )______( )______( )______( )______( ) |
26.向他人推薦該品牌產(chǎn)品的可能性 |
______( )______( )______( )______( )______( ) |
27.繼續(xù)購(gòu)買同品牌產(chǎn)品的可能性 |
______( )______( )______( )______( )______( ) |
28.請(qǐng)寫出您認(rèn)為最具競(jìng)爭(zhēng)力的品牌: |
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29.您對(duì)某品牌的產(chǎn)品和服務(wù)還有哪些意見或建議,請(qǐng)暢所欲言: |
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