近日，蘋(píng)果公司在訴訟中接連受挫。蘋(píng)果與三星專利大戰(zhàn)申請(qǐng)禁令遭駁回。與此同時(shí)，糾纏兩年之久的iPad商標(biāo)案在深圳中級(jí)法院做出一審判決：蘋(píng)果要求認(rèn)定唯冠侵權(quán)的請(qǐng)求也被駁回。
Apple’s patent battle with Samsung erupted in the spring after Apple filed the first lawsuit alleging that Samsung’s Galaxy smartphones and tablets infringed its patents. The request for injunction was denied，allowing Samsung to move into the most critical shopping period of the year at full steam ahead.
蘋(píng)果與三星專利大戰(zhàn)爆發(fā)于今年春季，此前蘋(píng)果公司提起訴訟，指控三星Galaxy系列智能手機(jī)和平板電腦侵犯了其專利。蘋(píng)果提出的禁令申請(qǐng)被駁回，這樣三星得以全力挺進(jìn)一年中最重要的購(gòu)物季。(美國(guó)《華爾街日?qǐng)?bào)》)
這起法律糾紛已經(jīng)演變成兩家科技公司之間涉及范圍最廣的一起爭(zhēng)議。兩家公司都試圖以自身在移動(dòng)計(jì)算產(chǎn)品上的地位和利潤(rùn)為賭注來(lái)贏得這起糾紛。
Apple could face disruption to iPad sales in China after a court rejected its claim to own the iPad trademark in the country and a rival sought to halt its sales in two Chinese cities.
蘋(píng)果在中國(guó)的iPad銷售可能中斷，此前中國(guó)一家法院駁回了蘋(píng)果(Apple)在中國(guó)持有iPad商標(biāo)的主張，同時(shí)一家競(jìng)爭(zhēng)對(duì)手唯冠科技試圖阻止iPad在兩個(gè)中國(guó)城市的銷售。(英國(guó)《金融時(shí)報(bào)》)
這一動(dòng)態(tài)是蘋(píng)果與唯冠科技(深圳)之間長(zhǎng)期爭(zhēng)端的最新進(jìn)展。
Proview Technology(Shenzhen)，a struggling Taiwanese-owned company that registered trademarks for the name iPad in many countries before Apple conceived its tablet computer. Apple then sued Proview Technology(Shenzhen)，asking the court to declare the US company the rightful owner of the iPad trademarks in China. The Shenzhen intermediate people’s court rejected that request earlier this week.
唯冠深圳是一家處境艱難的臺(tái)資企業(yè)，早在蘋(píng)果構(gòu)思其平板電腦之前，就在多個(gè)國(guó)家注冊(cè)了iPad商標(biāo)。蘋(píng)果起訴唯冠深圳，請(qǐng)求法院判決蘋(píng)果是iPad商標(biāo)在中國(guó)的合法所有人。深圳中級(jí)人民法院在本周早些時(shí)候駁回了這一請(qǐng)求。(英國(guó)《金融時(shí)報(bào)》)
之前分析人士說(shuō)，蘋(píng)果可能為iPad重起名字，屆時(shí)唯冠商標(biāo)將一文不值。但也有分析師認(rèn)為，這起訴訟，只能歸結(jié)為蘋(píng)果過(guò)去多年對(duì)中國(guó)市場(chǎng)的漠視，導(dǎo)致它在中國(guó)市場(chǎng)的著作權(quán)、專利申請(qǐng)方面存在漏洞。
The right to use the iPad name in China is crucial for Apple，where the company is in the process of opening more stores. Executives have said they have just scratched the surface in China in terms of sales.
iPad在中國(guó)的商標(biāo)專用權(quán)對(duì)蘋(píng)果至關(guān)重要，蘋(píng)果正計(jì)劃在中國(guó)開(kāi)設(shè)更多連鎖店。蘋(píng)果高管表示，他們?cè)谥袊?guó)市場(chǎng)的開(kāi)拓尚淺。(路透社)
蘋(píng)果此次在深圳的“折戟”說(shuō)明，對(duì)于蘋(píng)果的恃強(qiáng)凌弱策略，中國(guó)法庭或許不像一些西方同行那么買(mǎi)賬。
In tablets，Apple enjoys the benefit that comes from being an early mover--the iPad dominates the tablet market，accounting for more than three quarters of all tablets sold by most estimates. But with the tablet market growing rapidly--Canaccord Genuity says sales will rise by 66% in 2012 from the current year--Apple’s rivals，including Samsung，are competing harder for sales.
在平板電腦市場(chǎng)上，蘋(píng)果公司享受著市場(chǎng)先行者所特有的好處：iPad主導(dǎo)著平板電腦市場(chǎng)，按大多數(shù)人估計(jì)，其銷量所占比重超過(guò)了四分之三。隨著平板電腦市場(chǎng)迅速發(fā)展，中介機(jī)構(gòu)Canaccord Genuity說(shuō)，2012年平板電腦的銷量將同比上升66%。蘋(píng)果的競(jìng)爭(zhēng)對(duì)手(包括三星電子在內(nèi))對(duì)銷量的競(jìng)爭(zhēng)將更加激烈。(美國(guó)《華爾街日?qǐng)?bào)》)
從現(xiàn)在算起，還要過(guò)幾個(gè)月法院才會(huì)審理蘋(píng)果公司發(fā)起的這宗民事訴訟。在此期間，三星能讓更多的美國(guó)消費(fèi)者接觸到其更多的產(chǎn)品，這才是蘋(píng)果公司最為擔(dān)憂的。
